MICROSOFT X NEW BALANCE

Microsoft Surface needed a way to build brand love for their tech but they faced a challenge with apathetic perceptions from tech-actives that felt pretty neutral about their products.

So, simply put, we decided to showcase some of the incredible people doing some pretty incredible things with their tech.

Starting with their collaboration with Coco Gauff and New Balance to create Coco’s first ever signature shoe.

Agency: Hijinx // Client: Microsoft Surface x New Balance // Role: Art Director // Copywriter: Alyson Burke