MICROSOFT SURFACE X BILLY JEAN KING CUP

Athletes are visionaries. By the time they step foot on the court, they’ve already won a thousand times in their head. Microsoft Surface used this exact insight to design technology that helps give athletes a birds-eye-view of their game.

To demonstrate the power of this tech, we created a spot featuring the competitors at the Billie Jean King Cup, hosted by Billie Jean herself; one of the most iconic visionaries in women’s sport.

Agency: Hijinx // Client: Microsoft Surface // Role: Art Director // Copywriter: Alyson Burke