Microsoft Brand

For this project we were tasked with creating a brand platform to showcase how Microsoft tech is helping to empower athletes, artists and musicians across their many partnerships. The problem? Not a lot of people are even aware that the partnerships exist and when they are, their first response is usually “no way.”

And so to respond to the jaw-dropping, sock-knocking, “nuh-uh” inducing disbelief of all the ways Microsoft tech is helping to better your life and better the world, we created Yes way. - an optimistic, forward-looking brand platform to challenge what people believe is possible with technology.

Our deliverables included everything from a brand playbook to a hero anthem to all the nuts and bolts of a social package.

Agency: Hijinx // Client: Microsoft // Role: Art Director // Copywriter: Ryan Seibold