ADIDAS X PRIME BLUE
In New Zealand, rugby is religion. And the black jersey worn with honor by the legendary All Blacks and Black Ferns is a critical symbol of Kiwi culture. However there is actually something Kiwis are more passionate about - the oceans and the environment.
So to launch the new game time jerseys from adidas - that are made with recycled Parley Ocean Plastic - we created a campaign that juxtaposes these two powerful truths.
Agency: Augusto // Client: adidas // Role: Art Director // Copywriter: Mitch Crowe
