ADIDAS AUSTRALIA

Ellyse Perry is one of Australia’s most successful athletes - playing for her country professionally in both cricket and football. But because of inequality in sport back when she started her international career in 2007, her ODI debut has never been broadcasted. Until now.

We hunted down her debut footage and used our ad to air it globally for the first time, during the Women’s Cricket World Cup. Our goal was to inspire the next generation of female athletes to follow their own sporting dreams by showing how Ellyse has helped break barriers and make professional sports an option for all.

Agency: Augusto // Client: adidas // Role: Art Director // Copywriter: Mitch Crowe // Creative Director: Matt Sellars